OUR STRATEGY
The Potential
of Precision
Ag
Our road to transformation: Revolutionizing precision with PTx
Two farmer-trusted brands fully integrated into the world’s most advanced precision ag platform—that’s the power of PTx.
We spent 2024 unifying Precision Planting, the cornerstone of AGCO’s tech stack, with PTx Trimble, our new joint venture. This strategic alignment puts PTx at the center of AGCO’s technology transformation. We now have more capacity than ever to serve farmers with comprehensive solutions across the crop cycle. Doing good for farmers is good for AGCO. PTx has achieved nearly $1 billion in sales — and we intend to more than double that by 2029.
The road ahead will be paved by the success of PTx’s differentiated retrofit-first strategy. Rather than innovate based on our equipment, this approach drives us to innovate based on farmers’ needs. Many farmers have mixed fleets combining machines of various ages and brands — yet while a machine might last decades, its technology cannot keep pace. According to a survey conducted annually, only 7% of farmers in the U.S. purchase a new planter, leaving an opportunity to serve the needs of the other 93% of the market.
PTx is the only company that can effectively retrofit almost any make or model of equipment with advanced precision ag technologies and components. This enables farmers to scale their operations by investing in upgrades that are a fraction of the cost of a new machine. Meanwhile, PTx’s market continues to expand.
In parallel, we deliver technology and services for over 100 original equipment manufacturers globally, including Fendt, Massey Ferguson and Valtra, AGCO’s leading equipment brands. Leveraging this go-to-market strategy, we are pursuing the growth of PTx through four clearly defined paths:
Innovation at speed
Innovation is the engine that powers PTx and the key to winning market share. Solutions take shape in the field, where we work alongside farmers to demonstrate products and iterate in real time. This enables PTx to introduce products years earlier than traditional OEMs. Today, we are introducing three to five products per year, and we will build momentum going forward.
Full-cycle solutions
Each growing season, farmers complete hundreds of tasks while navigating challenges, from unpredictable weather to labor shortages to rising costs. We are here to help by innovating comprehensive solutions to make farms more profitable, sustainable and precise.
Our expanding portfolio includes:
- Radicle Agronomics, a suite of tools to transform soil nutrient management to bring clarity to the outdated process of soil testing
- CornerStone, a custom, factory-built planting system
- SymphonyNozzle and SymphonyVision, dual forces in targeted spraying
- Outrun Retrofit Autonomy Kit, an autonomous solution that gives farmers more control during tight harvesting windows
Expanded market potential and reach
With the right strategies in place, PTx is poised for global expansion. Our next evolution will take us well beyond the portfolio’s North American roots. We are targeting expanded revenue opportunities in South America and Europe, moving ahead stronger than ever.
We are well on our way to realizing our vision for PTx to be the preferred platform for managing operations across the mixed-fleet farm. Every day, we set out to innovate scalable solutions that position farmers for profitability by reducing inputs and increasing yields. The adoption of precision ag is accelerating, and PTx is setting the pace. The more we grow, the more value we can deliver to farmers working to sustainably feed the world.
